Publishing & Marketing Your Book

At Agio Publishing House, the first step is creating an overall marketing plan, based on the 14 P framework that Bruce Batchelor introduced in his breakthrough book, Book Marketing DeMystified. You'll receive an autographed copy of Book Marketing DeMystified and have a homework assignment of reading it and drafting your answers to the questions.

Bruce works one-on-one with you, in person or on the phone (sometimes using Skype video calls), to define clearly your true purpose or passion. Then, you and Bruce together research and evaluate many options, before building a 14 P marketing mix that is tailored to your unique goals, situation and resources.

Your book's marketing mix includes a timetable and budget for all the publishing and marketing work that will follow. For example, the positioning, product and public factors of the marketing mix will tell us how best to edit, design and lay out your book.

Multiple editions can be produced and launched simultaneously, if that is agreed in the marketing plan. Hardcover editions have either a laminated cover (as is common on textbooks and manuals) or a dust jacket (more expected for literary fiction and memoirs) over a cloth binding. Paperbacks can be retailed in the $10 to $15 range at Amazon.com and through thousands of other retailers, both the online vendors and regular bookstores around the world. Audio and eBook editions may also be produced.

Of course, all editions have proper ISBNs and legal deposit with the national library, copyright assertions and registration in industry reference databases.

Your book's marketing phase can be a wonderfully rewarding chapter in your life. Bruce's 30-year experience in the trade, and his entrepreneur's eye for trends and opportunities, means that you have a wide range of options from which to select the Promotional Mix that fits your book, purpose and situation best. All publicity and promotion is done with your input and approval.

In researching Book Marketing DeMystified, Bruce interviewed top publishing executives, booksellers and dozens of successful self-publishing authors. He likely knows more about what's being tried and what's effective (and what isn't) than anyone else in the industry. You can personally tap into that expertise only at Agio Publishing House.

Our authors generally invest at least $8,000 in the publishing and marketing of their new books. The budget is calculated based on a range of promotional and publicity choices. Keep in mind that most mid-size publishing houses invest between $40,000 and $100,000 to launch each new title.

Agio Publishing House offers its authors these distinct advantages:

a beautiful book, with a cover designed to please the eye, grab attention, and entice buyers to buy!
professionally edited text
a targeted, cost-effective marketing plan honed to achieve your purpose
books printed on demand, which avoids the huge expense of preprinting and storage
simultaneous release of multiple editions (quality trade paperback, hardcover, eBook and audio book)
worldwide distribution through Ingram Book and other distributors/wholesalers, so your book can be ordered at tens of thousands of bookstores
books that are competitively priced for the retail market, and available at low wholesale prices to the author
cutting-edge promotion and publicity, such as a personalized website, blog, audio excepts, video promotional ad ('trailer'), widely disseminated press release, and more
assistance with interviews, speaking engagements and launch event
personal attention by Bruce and Marsha Batchelor
an atmosphere of excitement and fun!

You are invited to contact us today to discuss your book and your plans. We accept up to two new authors each month.

Curious about the Speakers Bureau?

Read Bruce's blog about book marketing trends at bookmarketing.agiopublishing.com/.