Bruce Batchelor – Publisher, Editor, Marketing Expert

• inventor of print-on-demand (POD) based publishing, founder of Trafford Publishing in 1995
• publisher to over 10,000 authors from over 100 countries during 11 years as Trafford's publisher and CEO
• author of regional and national bestsellers: on canoe routes, Yukon lifestyle, and book marketing (coming soon: strategic planning for small business and non-profits, winter camping … )
• accomplished editor: books, a consumer health magazine, corporate reports, technical manuals
• management consultant: as CEO & President of Trelawny Consulting Group Ltd., Bruce advises government groups, non-profits, publishing companies and hi-tech start-ups on marketing, communications and strategic planning
• book marketing expert: author of the ground-breaking Book Marketing DeMystified
• presenter at Canadian Centre for Studies in Publishing (Simon Fraser University), Atlantic Publishers Marketing Association, Association of Canadian Publishers and numerous international writers conferences; former instructor at Georgian College
• leading advocate for independent ("indie") publishing
• appointed Quantum Shift Fellow at Richard Ivey School of Business in London, Ontario in 2006; finalist for the Ernst & Young Entrepreneur of the Year Award in 2004; nominee for BC Exporter of the Year; recipient of an Award of Excellence from The Financial Post; recognized by Profit Magazine as CEO of Canada's 5th fastest growing company (2004) and 10th fastest (2005)
• loves playing soccer, being with Marsha and their son Dan, skiing, writing, house renovating, jogging with Tyhee (the white dog) every morning to the ocean

Marsha Batchelor – Graphic Designer

(photo at right with brother Stewart McGillis)

• award-winner for design effectiveness: trade show display exhibits, brochures, magazine and book layouts, advertising campaigns and fundraising programs
• has designed more than 1,000 books and magazine issues during her 25+ year career in publishing
• known for simple, elegant design: the cover and interior layout is always customized to suit the book's content and intent
• before training at Georgian College to become a graphic designer, Marsha worked as a forest fire tower lookout person, park ranger (in charge of the Bugaboos Provincial Park), Katimavik youth group leader in Northern BC and Labrador
• studied Wildland Recreation Management for two years at Selkirk College in Castlegar, BC, and Home Economics at Long Beach College, California
• paints decorative and functional floorcloths (featured in Chatelaine magazine)
• has a passion for house renovation and interior design
• loves outdoor activities – skiing, camping, walking, gardening